Poll: The most effective luxury advertising

Scottsdale, AZ – Luxury Portfolio Fine Properties Collection 2009 Spring Workshop

Leaving on a jet plane to Scottsdale, AZ for an amazing opportunity to attend a conference with luxury real estate’s most elite agents and brokers.

Some of the highlights scheduled are:

• David Crook, Editor, The Wall Street Journal Sunday
• Michael Saunders, Michael Saunders & Company
• Andy Nelson, Willis Allen Real Estate
• Peter Rodgers, McGuire Real Estate
• HGTV Frontdoor.com
• duPont REGISTRY
• Alf Nucifora, The Luxury Marketing Council
• Michi Olson, Alain Pinel Realtors
• Peter Rabitz, WETAG Consulting

The event is being held at the Westin Kierland Spa & Resort in Scottsdale, AZ… will follow up with some further details…

below is a link to TheRealEstateBeat.com which is Luxury Portfolio’s extraordinarily insightful blog:

Many Industries Want to Follow a Zappos Model, Can We?

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You Love NYC

Boulevard Customs was chosen as one of four custom shops worldwide to participate in a competition hosted by Mercedes-Benz to promote the upcoming release of their new GLK350. Each shop was given a new 2010 Mercedes Benz GLK and a build theme. The four categories included Rally Racer, Rock Crawler, Autobahn, and NYC Urban Whip

blvd customs

. The build up to the competition has been intense, but we’ve had fun seeing our spy rendering all over the web, and even published in Auto Week magazine.

Please Click Here and support our craftsmanship:  www.mbusa.com/glk

And TEXT here: GLK25 to 48457

All four customized GLK’s were unveiled at the Wynn Casino on November 3rd to kick off the competition being hosted at this years SEMA show in Las Vegas. All four vehicles are being displayed during the SEMA show, and will then be making their way to the world famous LA Auto Show afterwards, where they will be on display at the Mercedes Benz booth from November 19th thru 30th.

Just being a finalist in this competition is an honor …

Boulevard Customs is up against some well respected competition; including a well known competitor from Canada, as well as two factory sponsored tuners, one direct from Germany (with 350 employees!). The overall winner of the ‘GLK Tuner Challenge’ will be determined by an online and text message voting campaign starting November 3rd and ending on November 30th. Voters can only vote once from each computer and mobile phone, and we need your help! On the website there are fun and informative videos documenting each tuner and their build from start to finish so make sure to take a minute to check them out as well.

Form & Function in Online Marketing tactics

Yesterday I wrote about the iPhone and it’s imminent ubiquity. After I blogged, I read an article on a ‘free app’ that is also known as the nytimes… I will cite it later since I a ‘blogging’ on my iphone right now…the writer made a useless point about ‘how bloggers’ have nearly destroyed the written word … To this I cannot understand because it speaks to my point that I was making yesterday -

There is a huge media revolution that has been happening – and if you desire to be part of it – join in!!!

While I agree there are some grammatical atrocities out there (I am guilty of a few), the whole Internet isn’t that bad plus – the word ‘blog’ itself is not Daniel Webster approved…

The point… The generation that doesn’t pick up the ‘times’ (I do, by the way, I also pick up the WSJ, and enjoy content in both) – READING social blogs and online stuff – maybe they aren’t using a large heavy unabridged dictionary and strunk, but this is what’s happening – these are tomorrows leaders, inventers, teachers and millionaires … In sum, I try not to criticize what I cannot understand… I try and learn about it… Print will NEVER die, because there will always be people like me who like to use it, but if publishing a daily… just make sure people are allowed to use dangling participles however the choose.

Online Marketing changing quickly… get on board… the spaceship (not the boat)

Simple truths always prevail. Number one… advertising has been morphing, changing and picking up where no one ever thought was possible… Number two… if you do not adapt to the changing ‘tides’ or should I say… ‘wind shear’ – you will miss the space vessel to the next advertising mediums…

I don’t profess to know exactly what forms they will take, but I do proclaim this: I still believe PRINT, especially ‘niche-oriented,’ ‘highly-targeted’ print, will remain a special commodity for agents/brokers to broadcast highly effective messages… BUT, if you don’t believe that ‘dynamic‘ content has presented a slew of broadcasting opportunities, than you missed the launching pad and ended up at the ports. (no pun intended if you know what ports are in regards to programming).

The larger point (being a self-confessed gadget junkie – I had a PSP, a Mini-Disc player, a DAT, all the latest and greatest of cell technologies, a phonograph, a plasma TV, a DVD, HD TV with 5.1 surround, a CD burner way before they were standardized, the 1st Generation iPod that now looks like a phonograph, a Handheld Mini Cam which still operates quite well… you get the point) is if you don’t have an iPhone, (and I am not promoting it), or if you weren’t interested in one, you at least saw the lines and the public interest.

I have one – I also love Apple stuff – but I have one (not only bc of my gadget illness), but I am in a career that requires it. Everyday I offer marketing tools to agents / brokers, builders, etc. This device is not really a phone (though that is what it is marketed as). This is what our wallets, credit cards, computers, blogpads, iPods, books, televisions… are becoming… quickly… Don’t get me wrong – all of these things will still be around for a long, long, time… but so are TV’s with antennas, passenger trains, car phones, landlines, VHS tapes, cassette tapes, vinyl records, and record contracts.

I hope you get my point… I still love the sound of vinyl and riding a train… but if you can get on an airplane and be in NYC in 2 hrs while listening to every vinyl record you owned without bringing a phonograph player… why wouldn’t you get on the flight?