The art of Occum’s digital Razor
Simply stated, the ‘law of parsimony‘ or, “entia non sunt multiplicanda praeter necessitatem”, or “entities should not be multiplied beyond necessity”.
One of my favorite writers pointed this very fact out in his most recent post. You can check his blog out in my blogroll. In sum, there are an enormous number of ‘marginal’ applications that lack the ‘utility,’ ‘usefulness,’ and ‘ubiquity,’ that the ones that are going to rise to the top are the ‘digital’ applications that make ‘life easier’ – He points to the barebones, older apps like Craigslist.
To this, I leave you with this personal note… I love my MacBook. What do I like about it? It’s utility. For me and what I use a machine for, it does everything so simply. I love my Honda Element. Why? Hmm, Ruby (the Beagle) can jump in and out and it is easy to wash out, a lot of headroom, easy to carry my guitars, etc. It has all three ‘U’s.
What does this have to do with the Luxury Market of Real Estate? Well, to this I draw back to another post about the bright minds of the agents who sell multi-million dollar properties. They are always out in front of the advertising and marketing curve… and they are always assessing ‘new’ technologies. Again, the ones who will ride the wave to the end are going to be the ones who find ‘not the magic bullet’ but the most useful brand that fits their needs across the board…
Sorry this went on so long… ; )
Tags: Advertising, Digital, Luxury Market, Writing
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